10 Tips and Tricks to Improve Your Business’s Social Media Presence

Are you looking to make your business stand out on social media? Perhaps you’ve had a few episodes of trial and error but can’t seem to get the traction that you desire. Don’t worry—nothing’s set in stone when it comes to establishing yourself as a successful presence on various social platforms. Here are ten surefire tips and tricks tailored explicitly for businesses wanting to increase their viewership and interactivity on sites like Instagram, Facebook, or Twitter. With these insights at your fingertips, your followers will steadily grow after learning how to be the modern brand they envision themselves being.

#1. Use Aesthetically Pleasing Visuals

Using high-quality images and videos on your social media accounts will help you to stand out from the crowd. People are visual creatures, and they’re more likely to engage with an account if it contains eye-catching content. Users tend to engage with videos more than images, so make sure to include both types of media in your posts. There are also sites like Canva that can help you to create visuals if you don’t have access to the tools or content that you need.

#2. Take Advantage of Hashtags

Hashtags are one of the best tools for gaining visibility and followers online. They make it easier for people to find you and increase your chances of getting noticed by a larger audience. When using hashtags, choose ones that relate closely to your business or industry so that you can easily reach the right people who might be interested in what you’re offering. There are specific tools you can use that can help you to find the most popular hashtags making it easier to target your posts.

#3. Post Often, But Don’t Overdo It

Creating content consistently is important, but be sure not to post too often. Too many posts can cause your followers to become overwhelmed or bored and lead them to unfollow you. Instead, focus on creating quality content that will engage your audience and make sure to mix up the types of posts – from videos to stories and polls. Doing so will guarantee that people keep coming back for more!

#4. Engage With Your Followers

This is key when building a successful presence on social media since engagement is what keeps people interested in your account and business. Responding to comments or messages promptly shows that you care about what other people have to say about your business, which is something every customer appreciates. Additionally, make sure to engage with other people’s content as well. Commenting on and liking posts from other businesses or people in your industry will help you to build relationships and show that you are an active member of the social media community.

#5. Create a Social Media Calendar

Creating a social media calendar ahead of time will help you to stay organized and ensure that your content is posted on a consistent basis. Scheduling posts in advance allows you to plan out how much content you should be creating for each platform, as well as which types of posts work best for each platform. This way, you’ll always take advantage of every opportunity to post something valuable and engaging.

#6. Have Fun With It!

Don’t take yourself too seriously – have some fun with your social media accounts! People enjoy getting to know the real people behind a business, so don’t be afraid to show off your personality. Posting humorous or lighthearted content can make all the difference when it comes to gaining and keeping followers.

#7. Measure Your Success

Using analytics tools can help you measure your campaigns’ success and track important metrics like reach, impressions, followers, engagement rate, and more. This is essential for any business wanting to grow its presence on social media because it helps you to identify what works and what doesn’t so that you can continuously improve. Instagram has built-in analytics that you can view if you have a business account, and you can use third-party tools to track the performance of your content across different networks.

#8. Have Contests

Hosting contests is a great way to increase engagement, reach more people, and give something back to your followers. You can use polls or ask people to submit photos or videos related to your business – the possibilities are endless! Just make sure that you’re offering something valuable in return so that they stay interested in participating. And you can have certain conditions, like having them tag a friend or follow you in order to enter the contest.

#9. Hire a Social Media Management Company

If social media isn’t your thing, consider hiring a social media management company to help. Social media managers can take the stress and hassle out of managing your accounts and will know exactly what needs to be done in order for you to reach your goals. They will also have access to tools that can save you time and money, making it easier for you to focus on other aspects of running your business.

#10. Stay Up-To-Date On Trends

Social media moves quickly, so it’s crucial to keep track of any new trends or features. For example, Instagram launched IGTV, which is an excellent way for businesses to create longer-form content and reach more people. By staying on top of the latest trends, you’ll be able to create content that resonates with your followers and keeps them coming back for more.


By following these tips, you’re sure to see an increase in followers, engagement, and overall success on social media. From creating captivating content to engaging with other users and leveraging influencers – there are plenty of ways you can grow your business’ presence online!

If you need more help, NetGain SEO is here to assist! We offer social media marketing services that can help you reach your goals and build a successful presence on social media. Contact us today to get started!