3 Myths About Video Marketing and Why Your Business Should Be Doing It

These days, video marketing is everywhere. Video marketing has essentially pulled up a chair to the industry’s table and it’s not going anywhere, whether you like it or not. It’s become more and more rampant and is expected to grow over the next 5-10 years.

These numbers alone speak volumes:

  • 70% of consumers say that they have shared a brand’s video
  • 72% of businesses say video has improved their conversion rate
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

Why is it important? It’s a booming avenue full of untapped potential and it’s not exclusive to YouTube. Instagram and Facebook both have live streaming options which produces high engagement. It’s also effective because people who follow or like your page receive a notification that you’re going live. It’s a great way to track the engagement and see how many people are watching your content.

Video helps your site too. As a matter of fact, sites that include video content are 53x more likely to get a first page spot in search results. Video boosts seo (search engine optimization), so your business is more likely to rank higher.

It sounds almost too good to be true. Additionally, video content is great because it’s easy to re-purpose. You can transcribe it into a blog post and post it on your social channels. So, if you’re excited about video marketing, but you’re not sure where to start, check out the truth behind these myths:

Myth 1: You Need an Expensive Camera

A previous notion about creating quality content was that you needed an expensive, high quality camera or a videography company that will use up a large portion of your budget.

These days, it’s not always true. If you have a photography business, then yes, it would probably benefit you to have a great camera. For video creation, however, your mobile device will be enough, at least in the beginning. Most phones come equipped with a high-quality camera

Myth 2: You Must Purchase Expensive Editing Software

There’s lots of free editing apps out there at your disposal. Some of these editing tools are great and simple to use:

  • Windows Movie Maker: If you’re already using Windows devices, start here and experiment with it. It’s easy to use and has a lot of popular video editing tools to give your video the love it needs.
  • WeVideo: This app is based on the Cloud with a pro version available for purchase. The free version can be limited but it’s great if your devices are Apple.
  • Lightworks: This tool is great when you become more advanced and are looking for a little more. The features are extensive and may be overwhelming for the video-editing novice.

Myth 3: It’s Difficult to Come Up with Video Content

It can be difficult at times, just as it is to come up with content on any other medium. Before starting to come up with content ideas, make sure you ask yourself who the demographic that you are gearing this content towards is? Outlining your demographic will help you establish the tone of your messaging and even the kind of content you produce. It may help send you in the direction and even inspire some ideas.

Still stuck? Here’s some more ideas:

  • Q&A session/FAQ: If your business gets a lot of the same questions, this may be a great opportunity to create a video out of it. If you have a FAQ page on your site, you can use the content from there as a starting point.
  • Product demonstrations/new products: Demonstrating some of your products or using video as a way to release new products is an excellent way to spread the word about new products being released on to the market.
  • Behind the scenes: Video is a great way to give your brand a bit of personality. You’re able to give your business a face and this makes the business human.
  • Tour the office.
  • Showcase any renos or updates to the office.
  • Introduce the team.
  • Correct common mistakes: if there’s something that your customers do incorrectly with your products, create a video highlighting how to use it correctly.

And, if you can’t come up with anything else:

  • Say thank you: did you hold a successful event? Get your page likes to 60,000? An appreciation video not only goes a long way for returning customers, but for new customers as well


Creating video for your business appears daunting at first, but you really have to face the fear and try it. Comfort comes with time. If you need help with the most up to date marketing strategies, give the team at NetGain SEO a call at 705-797-2455.