Billions of individuals across the globe use social media for one primary reason; to stay connected. While social platforms may have initially been intended for socializing and staying in touch with friends and family, brands are seeing the impact these platforms have for growing brand awareness and driving conversions. In fact, social media is considered as one of the most effective ways to reach almost half of the world’s population, and it can be done without paying a penny.
If your business hasn’t taken advantage of this amazing tool yet, you’re missing out on valuable lead opportunities.
Here are 5 Ways Social Media Impacts Your Business:
Improve Brand Awareness and Credibility
Having a strong social presence will do wonders for improving brand awareness and credibility. Why? If someone is considering your business for a product or service, there’s a good chance they’ll preview what you’re all about on social media first. Seeing that a company is active and has a large following on social media is positive as it implies you’re well liked and respected by customers. It’s also a common place one will check to review past client reviews.
If there are loads of excellent reviews from happy customers, prospects will gain that added confidence to try out your service or product.
Enhance Customer Relationships
Establishing a voice behind your company through social platforms is crucial in humanizing your brand. Nobody prefers automated responses when posting a comment or question as it lacks authenticity. When you take the time to address your customers, this improves customer relationships because it shows that you care about their needs providing real-life feedback. Every customer interaction on your company’s social media accounts provides the ability to publicly showcase your compassion for your customers. Whether you’re addressing a question or a complaint, you can deal with the matter on a personal level.
Showing this dedication to your customers will add value to the relationship you have with them.
Greater Inbound Traffic
It’s rare for all web traffic to come directly through search engines organically. In fact, social media marketing is often used as a means to increase traffic to your site. Social media channels allow for more diverse inbound traffic streams, because of the ability to expand your targeting.
While social media can create inbound traffic to your website, you need to consider what you’re sharing and how often you’re sharing that content to be successful. The last thing you want to do is become that overly pushy marketer that only posts for self promotion purposes. This will likely only turn people away.
We suggest that you follow a posting schedule for your content for the best approach. A schedule provides you the ability to edit your content and share it based on when engagement levels are at their highest. Our social media team will create and manage your social media platforms, providing your organization with posts that are both promotional and educational. We will work closely with your business and discuss an effective strategy for your social media marketing.
Effectively Grows SEO
Google factors social signals into its search algorithm and results. A strong social media presence sends a signal to Google that your company is not only highly relevant, but it’s a reputable industry leader as well. At NetGain we are happy to look after your social media management. Our social media team will work with you to create and publish social posts with exceptional industry content. With your guidance we’ll craft company announcements for future events, community work, or new product launches if applicable. Customized holiday and seasonal posts are also part of our strategy to create buzz. When your business engages with your target audience authentically, you will attract qualified web traffic as a result.
Increase Conversion Rates
Social media provides the chance for brands to increase conversions due to the interaction that they have with customers. When online visibility grows, your business will gain additional room for conversion. Every blog post, image, video, or comment could have the potential to direct a viewer to your company’s website. Making an effort to regularly post and share on your social platforms will personify your brand, as discussed earlier. People are more inclined to choose your product or service over another company when you’ve taken the time to establish a relationship with them. A lasting positive impression will position your brand as one that people want to share, like and talk about; all of which can only improve the conversion rates on your existing traffic.
