The most important factor when deciding where to place your online advertising budget is by targeting the main search engine your audience uses. Google is considered by most to be the leading search engine and they provide an excellent solution for businesses to advertise on their wide search network.
What Are Google Ads?
Through Google Ads, a company pays to have an ad displayed to customers who search for relevant terms on Google Search and Maps. Once the company sets a monthly ad campaign, they can set a budget that Google will follow, as well as choose target audiences globally or locally. This digital marketing tool is a great way for any business to get meaningful messaging in front of their target audiences. As the campaign is running, you’re provided with measurable results, such as website clicks and more.
How to Have a Successful Campaign
Research
Before launching an online advertising campaign, you must do some research. The search engine rankings are often inaccurate, and you need to ensure that your ads are in front of the right people. You need to know which keywords work for your business and your competitors’ traffic. Having a solid keyword list is crucial for a successful online ad. In addition to keywords, you should also look into the size of your ad. Choosing the right keywords is essential for success in online advertising and to do so you can use a search engine optimization agency like NetGain.
Audience
After that, you need to be able to connect with your audience to make the ads more effective. But how do you determine which ads are most effective? The answer lies in the number of different ways you can target your audience:
- Target Audience – To create a compelling ad, identify the main points of your target audience and show them how your business can solve their problems.
- Targeted Keywords – To make your Ad more effective, you need to use a targeted keyword strategy in Google Ads, you’ll be able to reach your target audience. In order to maximize your ad’s potential for success, use long-tail keywords or short-tail keywords. The longer and more specific a keyword is, the higher its chances of being clicked. As long as you target the right keywords, you’ll have a great chance of getting quality leads.
- Retargeting – Retargeting allows you to target potential customers through banner ads and email. It can be very effective for businesses that want to attract customers frequently.
- Variation – To make your digital ad more effective, ensure that you have the ability to split test out several variations.
Budget
Always remember, the first step in optimizing your online ads is to determine how much you can afford to spend on each of them. With the internet being such an incredibly competitive place, the best strategy for any business is to create a budget that is affordable and will yield the best results. The ROI of a Google Ad is exponential, and if the company is willing to invest a little extra in an ad campaign, you will be happy with the results!
Want to Learn More?
Do you still have questions about Google Ads and how you can improve your search engine optimization (SEO)? We’ve compiled a list of common SEO Questions and Answers. Or simply visit the NetGain website to find out more on how we can help you.
