Marketing for the Shredding Industry
SEO for Shredding
For over 15 years, NetGain has delivered outstanding results to service providers within the information destruction industry. Our deep knowledge of the industry has made us a highly sought-after partner for web marketing.
We specialize in generating qualified leads for our shredding clients by fortifying their online marketing efforts. Our web services include website design, SEO, PPC advertising, and copywriting. Feel free to contact us today to discuss strategy on how to beat your local competitors.
Challenges of the Shredding Industry
In most urban cities across North America, paper shredding is hyper-competitive.
There are independent players competing against other independents, in addition to national service providers. Despite such a noisy marketplace, we have found time-proven strategies to attract new leads and clientele. For example, homepage loading times directly impact conversion rates.
Your homepage must load quickly, or searchers will abandon your page. Also, visitors crave high-quality content, so count on our SEO copywriters to produce unique content that gets noticed by Google. By outsourcing digital marketing tasks to NetGain, you’ll quickly rise above the competition and win new business.
Marketing Opportunities in Document Destruction
There is immediacy when people are shopping for paper shredding services. Customers often have boxes of files waiting to be destroyed. The first company to give them what they are looking for usually wins the business. But appearing first in search results is only half of the battle. Your homepage must be tailored to convert visitors into paying customers, or people will continue searching.
We have found conversion-friendly landing pages make all the difference. There’s a long list of conversion techniques we employ such as social proof, trust badges, calls-to-action, and click-to-call functionality.
With a few tweaks, NetGain tips the odds in your favor of winning that next big purge or weekly route customer.
Engaged in the Document Destruction Industry
NetGain continues to actively participate within the information management industry. One way we support the shredding community is by providing free seminars at i-SIGMA association conferences. Our speaking engagements are always lively and well-attended. We believe in educating the marketplace with actionable tips and strategies.
Our sessions empower members to become better digital marketers. Also, NetGain regularly teaches classes at “Shred School”, a 2-day “boot camp” designed to train new entrants to the destruction industry. As a result of our association activity, our customer list stretches from coast to coast.
Why Netgain?
In a word, exclusivity. Once we engage with a local shredder, we close off the city to any other shredding company. Our philosophy is not to compete against ourselves online. Rather, we focus all our efforts on capturing shredding leads for you. In fact, our favorite type of customer starts off as a small, 1-truck company.
We love playing a part in helping small shredding businesses dominate their marketplace. Over time, we take pride in watching a 1-truck operation expand into an entire fleet of mobile shred trucks. We truly consider ourselves as a partner in your success.
Shredding Portfolio
Time Shred, New York City New York
A1 DataShred, Boston Massachusetts
Proven marketing services for the shredding industry.
Google Ads for the Shredding Industry
Nobody knows pay-per-click like NetGain. Since we’re running online ads for destruction companies across the country, we know exactly how to configure a healthy ad campaign. We’ve obtained years-worth of data on click-through-rates, conversion rates, and cost-per-lead. For example, if we notice strong performance in one city, we’ll replicate across the country.
That’s an immediate advantage over your competitors. And as a verified Google Partner, NetGain has demonstrated exceptional value to clients with paid advertising campaigns. When it comes to PPC management, our experience pays off. If you’re still fumbling your way through Google Ads, then it’s time to hand it off to the experts at NetGain.
SEO Copywriting for Shredding Companies
Most shredding owners are laser-focused on day-to-day operations. However, they do so at the expense of attracting fresh, new customers. The most successful shredding companies consider themselves as digital marketers that just happen to offer shredding as the end product. The good news is SEO doesn’t need to be rocket science. An often overlooked, yet simple, SEO strategy is to produce high quality content.
Compelling content is good for user experience and good for Googlebots. But it can be challenging for owners to create a new web page at the end of a busy day. That’s why it makes sense to outsource content creation to NetGain’s SEO copywriters. Best of all, we’re already experienced in writing for your industry. We shore-up content on your service pages and write original articles on data destruction. Leave the writing to the experts at NetGain.
Shredding Accolades
Secured Document Shredding, Midland Texas
Secured Document Shredding has been operating in West Texas since 1996. Their website was equally as old. NetGain overhauled its antiquated website and embarked on a robust digital marketing campaign to stay one step ahead of competitors. Now they have a website they can be proud of and business leads are flowing in.
The Shred Truck, St. Louis Missouri
The Shred Truck selected NetGain for our deep understanding of the shredding industry in addition to our expertise in digital marketing. A highly refined digital advertising campaign with Google Ads ensures they are found online at the exact moment when companies in St.Louis need shredding services.
Shred Vault, Omaha Nebraska
Shred Vault is not your typical shredding company. They install kiosks at retail locations so local residents can drop off personal documents for shredding. NetGain’s challenge was to build awareness around their unique service model and drive foot traffic to their kiosks. We continue to support Shred Vault as they expand throughout the country.
Corrigan Records Storage, Detroit Michigan
Corrigan Records Storage is a full service, document
management company located in Detroit. After launching Corrigan’s new website, Netgain supported their marketing efforts with pay-per-click ads, social media posting and web content. Corrigan was so impressed they asked NetGain to design a website for their sister company, Corrigan Logistics.
Desert Document Shredders, Yuma Arizona
The aptly named Desert Document Shredders needed a
professional website to reflect their hard-earned reputation as a professional records destruction company. Once their website launched, NetGain supported the site with technical optimization, digital advertising, and ongoing blog writing. Not only do they have a beautiful new website, but more importantly they can be found online when people in their area search for shredding services.
Document Destruction of Virginia, Ruckersville Virginia
Document Destruction of Virginia had a website that nobody could find. NetGain changed that with an aggressive digital marketing program that included SEO, content creation, social media posting, and pay-per-click advertising. Now when local businesses search for a shredding provider, DDV jumps to the top of the list!