True North HR Consulting wanted to grow from $2M to $5M in sales in three years.

The company primarily generates leads online but sought a more strategic marketing approach.

They wanted an agency partner to elevate their branding and enhance their content marketing strategy.

Sector

HR Agency

Services

Awards Applications

Brand Refresh

Content Strategy

New Website Design

Speaker Submissions

Primary Mark

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Strategy

Make them thought leaders in the Fractional HR industry to establish authority and credibility.

Refresh and humanize their brand to connect with the audience on a deeper level, fostering trust and rapport.

Secure speaking engagements for Paola, the CEO, at high-profile events to increase visibility and industry influence.

Performance

Nomination for

RBC Women of Influence Awards

highlights True North HR Consulting's recognition in the industry.

Invitation to speak at

World at Work Conference

signifies growing influence and expertise.

2x Online Engagement

in social media within three months demonstrates increased audience interest and interaction.

162% Increase

in quality leads indicates the effectiveness of the new marketing strategies in attracting ideal clients.

115% Increase

in first-quarter pipeline showcases the tangible impact of the marketing efforts on business growth.

We’re poised to have our best year ever.

“Since we started working with NetGain, both the quantity and the quality of our leads has improved dramatically. And the industry is talking about us and our momentum. I’ve been invited to speak at high-profile events, such as the WorldAtWork global conference, and have been nominated for the RBC Women of Influence Awards!”

Paola Accettola,
Principal & CEO