How Can Your Website Gain An Edge In 2023?

While it’s important to stay up-to-date on the latest web design trends, it’s not always a good idea to adopt them right away. Responsive Design, Parallax Scrolling, and Hamburger Menus are some of the most popular web design trends over the years. However, some of these trends haven’t fared so well – for example, Flash was once a popular technology for adding animations and interactivity to websites, but HTML5 and JavaScript have since replaced it.

That being said, here’s a taste of the new web design features we can expect to see more of in 2023. Some of these features include simplified chatbots, dark modes, lightweight videos, changing SEO criteria, responsiveness and adaptability. Having these features on websites will make them more user-friendly, efficient, and effective, allowing businesses to reach their target audience and achieve their goals. Here’s what you need to know:

Simplified Chatbots

As chatbots become more sophisticated and easier to use, they are becoming more popular on websites. They can handle a large percentage of customer interactions, reducing the need for human personnel. This can save businesses money in terms of both reduced overhead costs and the ability to filter out actionable items from customer interactions. Additionally, chatbot programming is taking advantage of advances in neural networks and machine learning, making them better able to handle complex customer interactions. As a result, it is predicted that by 2023, the majority of customer interactions with businesses will be handled by chatbots online.

Using Dark Mode for Ergonomics

Dark mode in web design has come a long way. Originally, it was used to save battery life on devices with OLED screens. However, over time, it has become more mainstream and OS-native. With the release of iOS 13 in September 2019, dark mode became more prevalent and is expected to continue gaining in popularity in 2021.

One of the benefits of using dark mode is that it can help to highlight certain elements on a web page, such as a call to action. Additionally, dark mode can be used to create a more minimalistic look and feel. If your phone has an OLED screen, using dark mode can save around 30% of your battery life.

New SEO Criteria

SEO is always evolving, and web designers need to stay up to date with the latest changes in order to create effective websites. In the past, SEO was all about optimizing websites for specific keywords, but today’s search engines are much more sophisticated. They use a variety of factors, including location, voice search, and virtual reality, to determine how relevant a website is to a particular query. As a result, web designers need to focus on creating snippets that are both informative and appealing to users. With NetgainSEO, updating your SEO is easy!

Responsiveness And Adaptability

Responsive web design has come a long way over the years. In the early days, it was often seen as an afterthought, something that was nice to have but not really necessary. But those days are long gone. Today, responsive design is a requirement, not an option.

The reason for this is simple: more and more people are accessing the web from mobile devices. The vast majority of all Google searches now come from mobile devices, and that number is only going to grow. So if your website isn’t responsive, you’re missing out on a lot of potential traffic and business.

Adaptive design will take responsiveness to the next level. This will feature thumb-friendly navigation, scalable graphical elements, and CSS grids – designed to make your website look great and function perfectly regardless of the device it’s being viewed on.


Are you ready for the future of web design? The features we’ve outlined are just a taste of what businesses can expect in 2023 and beyond. If you want to stay ahead of the curve, don’t wait – contact NetgainSEO today! We can help your business create a website that is efficient, user-friendly, and effective, reaching your target audience and achieving your goals.