Search Engine Optimization (SEO)

There are over 6 billion websites on the internet today but only one third of those websites are actually findable by todays search engines. Why is that? Because that small percentage of findable websites have been modified using current SEO practices and are reaping the benefits.

What is Search Engine Optimization? It is a method of analyzing and/or constructing individual web pages or entire websites, so that they can be tracked, discovered, analyzed, and indexed by various major search engines. Why is this important? SEO can make the content of your website more relevant, attractive, accessible, readable, informative, and more easily read by search engines which will allow them to index and rank your website so it can be found by the viewing public.

Take a moment and think about it this way. Would you consider it important that your potential clients were unable to find your phone number or current address/location? I don’t think a lot of businesses could survive in such a situation. That’s where Search Engine Optimization comes into play! Not only can SEO practices help your website with getting ranked but also plays a large part in directory and mapping services. The internet is the biggest directory for businesses, phone numbers and key locations so utilizing tools such as Google Places, Bing Local, and other directory services is a priority in ongoing SEO efforts.

Stay tuned for up-to-date SEO Practices…

By Andrew Penley, SEO Specialist