Growing Barrie Web Development Company Unveils New Name and Branding

(Barrie, ON) March 21, 2013 – NetGain, formerly NetGain, is proud to announce the launch of the company’s new corporate branding. The subtle shift in the company name was made in order to present a clear message to current, potential and future clients that NetGain is a digital marketing agency offering a wide range of services beyond search engine optimization (SEO).

NetGain still specializes in search engine optimization, but is also an industry leader in the latest web development and marketing technologies. As such, the company is putting forth a focus on providing complete digital marketing plans for clients that include web development, e-commerce, search engine optimization, pay-per-click marketing campaigns and other online and print based marketing initiatives.

Drew Dekker, Executive Vice-President and Owner of NetGain states, “Over the last five years we’ve grown and so has our line of services, SEO is still an extremely important part of our business but it’s now just one part of presenting clients with a complete digital marketing strategy. That’s why we came to a collective decision to remove the SEO from our name.”

The development of the company’s new brand identity has taken place over the last six months. Research, planning, design and development of the new brand have resulted in a new logo with a modern take on the infinity loop, which relates to NetGain’s design mantra of ‘infinite creativity’. In addition to the new logo, the company will be utilizing a new slogan, “Own the Web”, which serves to remind clients that a strong web presence is essential to any successful marketing campaign.

The company rebrand was phased in over the last month with a complete launch taking place on March 21st, 2013. The new brand identity includes a new website, print marketing materials, business cards, and an interactive tradeshow booth featuring augmented reality.

The new branding was created collaboratively as a team by all of NetGain’s employees. Drew Dekker recounted, “We wanted to build a brand identity that reflected who we are as a company and that meant getting input from everyone involved. We are always working as a team and our clients are a part of that team; so that’s what we wanted to reflect in our new branding.”

NetGain will be unveiling its new augmented reality tradeshow booth at the NAID Conference in Nashville, Tennessee taking place from March 22nd to March 24th, 2013. For more information regarding the company’s line of services please visit


Founded in 2008, NetGain has quickly grown into one of the largest web development and digital agencies in Simcoe County and Central Ontario. The company’s success is built upon providing quality services and delivering high-quality proven results from every department within the company. NetGain strives to help clients establish a complete presence on the web through websites, social media and other marketing initiatives. NetGain has clients across Canada and the United States.

For More Information Contact:

Nathan Allen, Business Development & Marketing Coordinator


[email protected]